Course Description
This course provides students and employees from diverse backgrounds and levels with the opportunity to gain the necessary writing skills for the study / work environment. The assigned tasks aim to immerse the learner into the workings of business language and compel them to appreciate their effect on one’s professionalism.
Course Objectives
- Strengthening the writing skills of the learner through developing three faculties: lucidity, brevity and accuracy.
- Understanding context and planning response accordingly
- Developing understanding and feeling for connotation and denotation of words through textual analysis and assignments
- Distinguishing between different styles of business correspondence
- Realizing the importance of sentence structure and successful correspondence.
- Gaining working knowledge of commonly used collocations in everyday situations.
Teaching Philosophy:
The teaching method combines between the Task-Based Learning and Test-Teach-Test. Learners, guided by induction sessions, are given assignments to work on and they will be given thorough feedback (written as well as verbal) during the lesson. Class discussions aim at raising the learner’s awareness of the business language in 21st century. Authentic models for business correspondence are intended for this course.
North Star Management Consultancy delivers the Business Writing Course over 16 sessions of 2.5 hours each (A total of 40 Hours).
Course Plan
- Business Writing Basics
- Structuring Messages Logically
- Presentation Matters
- Electronic Communication
- Email Etiquette
- Writing Online: Websites, Blogs and Social Networking and Customer Care Online
- Routine Business Transactions
- Enquiries and Replies
- Quotations Estimates and Tenders
- Orders and their Fulfilment
- General Business Correspondence
- Internal Correspondence
- Secretarial and Administrative Correspondence
- Meetings Documentation
- Creative and Persuasive Documents
- Complaints and Adjustments
- Notices, Advertisements, Information Sheets, and Handouts
- Circulars
Distribution of Marks:
| Attendance | 16 points |
| Class Participation | 24 points |
| Assignments | 60 points |
| Total | 100 points |
Remarks:
- No more than 15 Participants are allowed in the same Class.
- Participation Grades are based on attention and contribution to class discussions.
- Absences from class will negatively affect your grade, since being absent for more than 3 sessions out of the 16 Sessions that compose the course will disqualify you from obtaining Attendance Certificate.